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What do creators really want? Ownership

Summary by The Drum
New social media platforms, including Substack and Own, give creators ownership of the content they produce. Edward Ogunrinde explains why this is becoming a new gold standard in the creator economy.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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The DrumThe Drum

What do creators really want? Ownership

New social media platforms, including Substack and Own, give creators ownership of the content they produce. Edward Ogunrinde explains why this is becoming a new gold standard in the creator economy.

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The Drum broke the news in on Monday, July 21, 2025.
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