US EditionWhat Apple's "Hide My Email" and Gmail's potential equivalent means for retail marketers
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What Apple's "Hide My Email" and Gmail's potential equivalent means for retail marketers
Apple’s “Hide My Email” feature allows users to generate unique, random email addresses that forward to their personal inboxes. This development significantly impacts retail marketers’ traditional email strategies by affecting the accuracy of metrics and making customer identification more complex. Rumours suggest Gmail is developing a similar feature called “Shielded Email,” which could broaden these impacts. Therefore, retail marketers need to…
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