UK Consumers Loyal to Stores over Brands, Prezzee Reports

UK consumers value store loyalty over brands, research shows

UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

UK consumers loyal to stores over brands, Prezzee reports

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! New research reveals UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving long-term customer commitment. These findings come from new research from digital gifting platform, Prezzee, which surveyed 5,000 consumers in the UK to est…

Older shoppers more loyal to stores than brands, says study - Marketing Beat

UK consumers are nearly 50% more loyal to stores than brands, according to new research. The study found that older consumers were most likely to follow this trend, with 50% of over 55s expressing store loyalty and 22% reporting to be brand loyal. However, 47% of younger consumers, aged 25-34, were more loyal to brands than stores, compared to 42% who felt the opposite. The research was published by digital gifting platform, Prezzee and surveyed…

We're more loyal to retailers than to brands, say Brits - DecisionMarketing

UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving long-term customer commitment.  That is according to  findings come from new research from digital gifting platform Prezzee, which surveyed 5,000 Brits to establish what drives loyalty to brands and retailers. The study found that almost half of Brits (47%) are loyal to the retailers they shop with compared to just …