Welcome to the first edition of The Yodel Growth Loop

Welcome to the first edition of The Yodel Growth Loop

You’ve reached an exciting milestone in your app’s journey, surpassing your early growth targets and achieving substantial scale in terms of installs, active users, and lifetime value. This is no small feat — congratulations! However, with growth come new challenges. The competition for user attention is fierce, and the cost of acquiring new users is steadily increasing. Rising CPIs (cost per install) can make it difficult to justify increased m…