US EditionWeight Watchers Needs A Turnaround Strategy - Branding Strategy Insider
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Weight Watchers Needs A Turnaround Strategy - Branding Strategy Insider
A brand is a promise of a relevant, differentiated trustworthy experience. Defining a brand means knowing the functional, emotional and social benefits of the promised experience; the values of the customer; the personality of the brand that appeals to those customers and the features that bring the benefits, values and personality to life. A brand must always be in sync with the changing world and the changing world of its customers. At the sam…
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