Welcome To Zero-Click Search. Please Leave Your Traffic At The Door. - Data Intelligence

Welcome To Zero-Click Search. Please Leave Your Traffic At The Door. - Data Intelligence

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means that websites get fewer and fewer clicks in search. What causes zero-click searches? Zero-cli…

Website owners fear Google’s AI search, but is this concern reasonable?

With the fast arrival of artificial intelligence, Google has integrated AI search features directly into the search engine.  This new strategy brought excitement among users, as well as among website owners and publishers. Many of them fear that Google’s new AI-powered search results may diminish traffic to their sites, impact websites’ revenue, and completely change the way people find information online. But is this threat real? Should publish…