The New Pulse of Washington Sports: Behind the Digital Age of Fan Interaction

The New Pulse of Washington Sports: Behind the Digital Age of Fan Interaction

Washington’s sporting heartbeat is changing; not fading, not slowing, but pulsing in new and varied rhythms.  When Washington sports teams take to the field/court/ice, the din of the crowd rolls through the air as countless moments are captured on mobile devices and uploaded for the world to see.  In a city that proudly calls the Commanders, Wizards, Nationals, and Capitals its own, fandom now resides as much in the ether as it does in the seats…

We Are Social's report reveals the cultural trends shaping sports fandom across APAC

We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to help sponsors, rights-holders, marketers and broadcasters in the region understand the cultural trends driving the evolution of sport and fandom. In 2026, multiple major spor

We Are Social Report Reveals How Women, Algorithms & Cultural Crossovers Are Transforming Sports Fandom

In news that'll send your uncle's head spinning, sports apparently now about winning the algo as much as trophies.

We Are Social predicts new era of sporting fandom

We Are Social, the socially-led creative agency, has released a new report exploring the future of sports and fandom across the Asia-Pacific region. Winning Fans & Feeds in APAC highlights the cultural forces reshaping how audiences connect with sport and how brands can engage in a new, social-first era of sports entertainment. The report comes ahead of a packed 2026 sporting calendar, with more than half a billion people across APAC expected to…