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"We Are Evaluating to Produce Smart in Argentina"

Summary by El Economista
Daniel Herrero, CEO of Prestige Auto, analyzes the current premium market, the arrival of smart and the potential to add a project to the Virrey del Pino plant that today only makes Sprinter. "It is not business to manufacture cars and SUV in Argentina, it is business to manufacture utilitarians," he said.
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El EconomistaEl Economista

"We Are Evaluating to Produce Smart in Argentina"

Daniel Herrero, CEO of Prestige Auto, analyzes the current premium market, the arrival of smart and the potential to add a project to the Virrey del Pino plant that today only makes Sprinter. "It is not business to manufacture cars and SUV in Argentina, it is business to manufacture utilitarians," he said.

·Buenos Aires, Argentina
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El Economista broke the news in Buenos Aires, Argentina on Friday, September 4, 2026.
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