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Most social media medical advice is misinformation

  • A new study in JAMA Network Open found that approximately 85% of social media posts about medical tests are misleading or harmful, omitting risks like overdiagnosis and overuse.
  • The researchers analyzed 982 posts from Instagram and TikTok influencers with around 200 million followers, revealing that only 15% mentioned potential harms associated with medical tests.
  • Over two-thirds of the influencers had financial incentives to promote these tests, potentially biasing information by exaggerating benefits and downplaying risks.
  • The authors concluded that there is a need for stronger regulation to address misleading medical information on social media and prevent overdiagnosis.
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The Conversation broke the news in on Wednesday, February 26, 2025.
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