Watermelon Board Unveils Omni-Channel Strategies for Category Growth

Watermelon board research shows roadmap for category growth

Winter Springs, FL – November 10, 2024 – The National Watermelon Promotion Board (NWPB) BB #:153670 has released its latest research, Omnichannel Strategies for Watermelon Category Growth, revealing that the category has added 7 million new purchasing households since 2021, with watermelon now in 75% of all U.S. households. These new buyers helped generate $782 million in incremental purchases, pushing total category purchases to $3.2 billion — …

Watermelon Board Unveils Omni-Channel Strategies for Category Growth

New Research and Marketing Guide Identifies Opportunities Across Retail Channels and Shopper Segments Winter Springs, FL –– The National Watermelon Promotion Board (NWPB) has released its latest research, Omnichannel Strategies for Watermelon Category Growth, revealing that the category has added 7 million new purchasing households since 2021, with watermelon now in 75% of all U.S. households. These new buyers helped generate $782 million in inc…