US EditionBusiness Insider Lays Off 21% of Staff
- Business Insider laid off about 21% of its staff across all departments in a memo from CEO Barbara Peng on Thursday.
- Peng attributed the layoffs to declining online traffic, shifting traffic patterns, and the company’s increased use of artificial intelligence.
- The company is scaling back most of its commerce operations due to their reliance on search traffic, while simultaneously introducing BI Live, a fresh initiative focused on live journalism events.
- Peng announced a reduction in the company’s workforce affecting roughly one-fifth of employees, with changes spanning across all divisions.
- This third round of layoffs in three years aims to stabilize operations amid volatile traffic and fully embrace AI, but drew union criticism labeling some aspects as tone-deaf.
20 Articles
20 Articles
Business Insider embraces AI while laying off 21% of workforce
Business Insider announced Thursday that the company will be shrinking the size of its newsroom and making layoffs, impacting over a fifth of its staff. "We are reducing the size of our organization, a move that will impact about 21% of our colleagues and touch every department," Business Insider CEO Barbara Peng said in an internal memo obtained by Fox News Digital. "This will be a difficult day, and our first priority is to provide clarity and…
A note from Business Insider's CEO
Business InsiderBelow is a staff note from Business Insider CEO Barbara Peng, sent to employees on May 29, 2025.—Team,Today we're making significant organizational changes that are part of the strategy we set in motion a year and a half ago: to be the essential source of business, tech, and innovation journalism for an audience determined to succeed and unafraid to challenge convention to do it.Since returning to our roots as Business Insider, w…
Business Insider to Slash 21% of Staff in Shift Toward AI and Live Events; Union Slams Layoffs as ‘Pivot Away From Journalism Toward Greed’
Business Insider laying off 21% of its employees as it pulls back in some areas and beefs up its live events business and the use of AI.
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