US EditionBusiness Insider Lays Off 21% of Staff
- On Thursday, Business Insider announced a reduction of approximately 21% of its workforce, with cuts spanning all departments within the digital media company.
- The reduction followed a strategy announced 18 months ago due to declining online traffic and shifts in readership patterns, including a move away from commerce.
- Business Insider is exiting most of its commerce business to focus on core verticals and is launching BI Live, a live events journalism division.
- CEO Barbara Peng said, "We are reducing the size of our organization," and emphasized going "all-in on AI," with over 70% of employees regularly using enterprise ChatGPT.
- This third round of layoffs in three years aims to make the company more efficient amid volatile web traffic but drew criticism from the union for prioritizing AI over staff.
19 Articles
19 Articles
Business Insider embraces AI while laying off 21% of workforce
Business Insider announced Thursday that the company will be shrinking the size of its newsroom and making layoffs, impacting over a fifth of its staff. "We are reducing the size of our organization, a move that will impact about 21% of our colleagues and touch every department," Business Insider CEO Barbara Peng said in an internal memo obtained by Fox News Digital. "This will be a difficult day, and our first priority is to provide clarity and…
A note from Business Insider's CEO
Business InsiderBelow is a staff note from Business Insider CEO Barbara Peng, sent to employees on May 29, 2025.—Team,Today we're making significant organizational changes that are part of the strategy we set in motion a year and a half ago: to be the essential source of business, tech, and innovation journalism for an audience determined to succeed and unafraid to challenge convention to do it.Since returning to our roots as Business Insider, w…
Business Insider to Slash 21% of Staff in Shift Toward AI and Live Events; Union Slams Layoffs as ‘Pivot Away From Journalism Toward Greed’
Business Insider laying off 21% of its employees as it pulls back in some areas and beefs up its live events business and the use of AI.
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