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Wanting to Get Out of the Crisis: Audi Ready with Wild Design and Historic Model Offensive

Summary by Jyllands-Posten
Audi is struggling with falling sales and crumbling profits. Mercedes and BMW are vying for attention, and Chinese brands are pressing in. Audi's response? An electric roadster with Porsche DNA and a completely new design style that will spread to everything from small family cars to top models.

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Jyllands-PostenJyllands-Posten
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Wanting to Get Out of the Crisis: Audi Ready with Wild Design and Historic Model Offensive

Audi is struggling with falling sales and crumbling profits. Mercedes and BMW are vying for attention, and Chinese brands are pressing in. Audi's response? An electric roadster with Porsche DNA and a completely new design style that will spread to everything from small family cars to top models.

·Aarhus, Denmark
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Jyllands-Posten broke the news in Aarhus, Denmark on Thursday, September 4, 2025.
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