Young Men Are Smell Maxxing. What Is that Exactly?

Young men are smell maxxing. What is that exactly?

Teenage boys and young men are investing hundreds - sometimes thousands - of dollars into their fragrance collections.

Want to smell like Leatherface or Patrick Bateman? There’s a horror movie fragrance for that

If you’ve ever watched The Texas Chainsaw Massacre and thought, I’d really love to smell like rotting meat and decaying grandfathers, you are surprisingly not alone. You’re an odd bird and may be a danger to society, but you’re not alone. As it turns out, there’s a company making fragrances based on horror movies. A man named Killian Wells launched a company called Xyrena, which itself has a brand labeled Cinematic Scent Archives, with Wells see…