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Commentary: The Smart Glasses Race Has Finally Started
Meta requires demos at select retailers before purchase to ensure customer experience with the $799 glasses; production is limited to 150,000-200,000 units over two years.
- On September 17, 2025, Meta CEO Mark Zuckerberg wore the newly unveiled Meta Ray-Ban Display smart glasses at the Meta Connect event, signaling a new start in smart glasses technology.
- Meta introduced the AI smart glasses after investing nearly $100 billion in augmented and virtual reality, aiming to revive the vision first attempted by Google Glass in 2013.
- The Meta Ray-Ban Display features a built-in right-lens screen with walking navigation, video calls, translation, and messaging but requires smartphone connection and costs $799 at launch.
- Meta settled a privacy lawsuit for $8 billion in Delaware court and announced plans to train AI using public EU content, highlighting ongoing privacy concerns amid smart glasses deployment.
- Limited initial supply, cautious retail strategies, and privacy challenges mark the start of the smart glasses race, but widespread social acceptance and mass adoption remain uncertain.
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15 Articles
15 Articles
Want to buy Meta Ray-Ban Display glasses? How to book a demo first (before it's too late)
Booking a slot at Best Buy, LensCrafters, Sunglass Hut, and Ray-Ban stores will be the only way to purchase Meta Ray-Ban Display at launch on Sep. 30. And delays have already set in.
·United States
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Meta Unveils $799 Orion AR Smart Glasses with AI Holograms Amid Glitches
In a highly anticipated keynote at Meta Connect 2025, Mark Zuckerberg took the stage to showcase what he billed as the future of personal computing: a pair of smart glasses equipped with advanced augmented reality features, AI integration, and holographic displays. But the presentation quickly devolved into a series of embarrassing technical glitches, underscoring the challenges Meta faces in turning ambitious prototypes into reliable consumer p…
Coverage Details
Total News Sources15
Leaning Left2Leaning Right0Center3Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 40%
C 60%
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