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Walmart to Expand Support for American-Made Products

  • On April 29, 2025, Walmart announced the launch of its 'Grow with US' program to support American-made small businesses nationwide.
  • The initiative responds to recent global tariff hikes and economic pressures, including President Trump's import duties introduced earlier in April 2025.
  • Walmart's program offers a four-step process featuring tailored curriculum, mentorship, financing access, and product showcasing through national events like Open Call 2025.
  • Walmart U.S. CEO John Furner expressed confidence that the company’s free resources will support thousands of small businesses in the years ahead, contributing to the creation of 750,000 new jobs by 2030.
  • This expansion seeks to strengthen U.S.-based entrepreneurs and counteract trade challenges by increasing domestic product availability and supporting community growth.
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progressivegrocer.com broke the news in on Tuesday, April 29, 2025.
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