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Volkswagen’s Electric Vehicle Ambitions Face Reality Check as Market Dynamics Shift
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Volkswagen’s Electric Vehicle Ambitions Face Reality Check as Market Dynamics Shift
The automotive industry’s transition to electric vehicles has created unexpected winners and losers, with Volkswagen Group finding itself in an uncomfortable middle position despite massive investments and ambitious targets. While the German automaker once positioned itself as Tesla’s primary challenger in the global EV market, a combination of execution challenges, market dynamics, and strategic missteps have left the company struggling to clai…
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