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Volkswagen Ceo Thomas Schäfer Acknowledges that “There Was a Phase in Which Cars Were Seen as Soulless Iphone Products” - Hybrids and Electrics
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Volkswagen has begun a thorough internal review with a clear objective: to reconnect with its customers. The company recognizes that some of its recent models, especially at the beginning of its electrical offensive, moved away from the character that has traditionally defined the brand. The turning point came in 2022, when management detected a disconnect between Volkswagen’s emotional legacy and the perception of its new products. After analyz…
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