US EditionVivo Launches 'Toxic Relationship' Campaign
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Vivo Launches 'Toxic Relationship' Campaign
Amid rising global concern over technology’s effect on mental health, Brazil’s top telecom provider, Vivo, has teamed up with creative powerhouse Africa Creative to unveil a compelling new campaign on smartphone dependency. Titled “Toxic Relationship,” the campaign shines a spotlight on the emotional toll of excessive screen time, especially among youth. Featuring Olivia Rodrigo’s 2021 anthem “jealousy, jealousy”, the initiative aims to raise aw…
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