Vivid Draws Big Crowds As QMS City Of Sydney Network Shines For Brands

Vivid draws big crowds as QMS City of Sydney network shines for brands

Vivid Sydney 2025 was a hit with Australians, with new data from digital outdoor media leader QMS revealing a significant increase in the number of people visiting Sydney’s CBD for the award-winning festival. Visitors to the City of Sydney during Vivid, which ran from 23 May to 14 June, were up 22% on the weekends compared to the 2025 weekend average, including a 32% increase in the Sydney CBD and a 28% increase in The Rocks. In the Circular Qua…

Vivid Draws Big Crowds As QMS City Of Sydney Network Shines For Brands

Vivid lit up Sydney, and thanks to QMS, so did half the brands in your browser history.

Vivid Sydney 2025 draws major crowds and advertiser interest

New data from QMS shows a sharp rise in Sydney CBD foot traffic during the Vivid Sydney 2025 festival, and QMS took advantage of it to benefit brands.The announcement:Vivid Sydney 2025 was a hit with Australians, with new data from digital outdoor media leader QMS revealing a significant increase in the number of people visiting […]