US EditionVivicycle taps women’s sportswear gap with first store in Hangzhou
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Vivicycle taps women’s sportswear gap with first store in Hangzhou
On May 25, public figures Will Liu and Vivi Wang officially opened the first flagship store of Vivicycle, their newly launched sports and lifestyle brand, at Hubin Yintai IN77 in Hangzhou. This marks Vivicycle’s debut brick-and-mortar store in China. Launched in 2022, Vivicycle focuses on offering sports and lifestyle products for women. The brand emphasizes affordability, with the average price of its products under RMB 200 (USD 28) and no item…
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