Rwanda: Visit Rwanda, Aston Villa Statements After Both Parties Seal Landmark Partnership Deal

Rwanda: Visit Rwanda, Aston Villa Statements After Both Parties Seal Landmark Partnership Deal

Visit Rwanda and English Premier League club Aston Villa on Tuesday, July 14, unveiled a landmark global partnership that will see the Visit Rwanda brand feature on the front of the club's shirts as part of a major sponsorship agreement.

Rwanda Signs Aston Villa’s Biggest-ever Shirt Sponsorship Deal

Rwanda has signed a record-breaking sponsorship agreement with Aston Villa under the deal ‘Visit Rwanda’. It will become the club’s official front-of-shirt sponsor from the 2026-27 season.   The agreement is worth up to £20 million per year and is the largest commercial shirt sponsorship in Aston Villa’s history. It follows the end of Rwanda’s eight-year sleeve sponsorship with Arsenal.   Reportedly, the partnership gives Rwanda greater global v…

Visit Rwanda signs sponsorship deal with Aston Villa

With Aston Villa’s shirt sponsorship secured, Visit Rwanda, the tourism promotion board of Rwanda, is expanding its global sports marketing strategy to promote tourism, investment and football development, while replacing its previous Premier League partnership with Arsenal. In a press statement, Visit Rwanda says that the deal marks its second Premier League partnership after its eight-year association with Arsenal, which ended on June 30. Unde…

Aston Villa players set for Rwanda visit under sponsorship agreement

Aston Villa players are set to visit Rwanda as part of the club’s sponsorship agreement with the tourism brand, according to The Athletic. They recently

Visit Rwanda, Aston Villa statements after both parties seal landmark partnership deal

Visit Rwanda, Aston Villa statements after both parties seal landmark partnership deal