Virgio Announces Collaboration with Miss UAE Dr Mahra Lutfi to Drive Sustainable Fashion Movement

A student is interested in the consumption of clothing in a context of socio-ecological transition.

Dubai, April 19, 2025: Emirati sustainable fashion brand Virgio has announced Dr. Mahra Lutfi, Miss Emirates and Miss Planet International, as its sustainable fashion ambassador. The partnership was unveiled during a media event attended by industry leaders and key stakeholders at the Paramount Hotel in Dubai, reflecting Virgio's commitment to making eco-friendly fashion a mainstream choice across the region and beyond. Founded in 2023, Virgio h…

Virgio Announces Collaboration with Miss UAE Dr Mahra Lutfi to Drive Sustainable Fashion Movement

By Raheel Rao DUBAI: Virgio, the pioneering sustainable fashion brand, has announced Dr Mahra Lutfi—Miss UAE and Miss Planet International—as its Sustainable Fashion Ambassador. The collaboration was announced during a media event that had industry leaders and key stakeholders in attendance at the Paramount Hotel in Dubai, underscoring Virgio’s commitment to making ethical fashion mainstream …