US EditionVillage vanguards: What happened to small-town coffee shops in China?
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Village vanguards: What happened to small-town coffee shops in China?
Village cafés, or small-town coffee shops, have been a closely monitored phenomenon in China. There are two types of coffee shops discussed here. One is mostly concentrated in lower-tier cities and larger “county seat” towns. These are sometimes chains and franchises that have expanded to catch the tea and coffee boom in China, such as Luckin and Cotti. The other, mostly in smaller towns or even villages, are independent coffee shops. Some local…
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