Victoria Spends $43 Million on Campaign to Attract Chinese Tourists and Students

Victoria Spends $43 Million on Campaign to Attract Chinese Tourists and Students

Victorian Premier Jacinta Allan will spend $43 million on a taxpayer-funded advertising campaign to lure more tourists from China to Victoria. This marks Allan’s third trip to the one-party communist nation and her first as Premier of Victoria. Her visit comes just two weeks after former Victorian Premier Dan Andrews was photographed with Xi Jinping, North Korean leader Kim Jong Un, and Russian President Vladimir Putin at the Chinese Communist P…

Victoria launches tourism campaign in China

The state government has launched a $43 million international tourism campaign during Premier Jacinta Allan’s visit to Victoria’s biggest trading partner. In Shanghai on September 17, Ms Allan joined Visit Victoria to announce the new investment and officially press the button to launch the ‘Every… Read more The post Victoria launches tourism campaign in China appeared first on Star Weekly.

Closer China ties strategy unveiled by Victorian team

Making Victoria the first port of call for investment is the goal of a state delegation that is visiting China with a string of new service and trade deals announced since their arrival. Victorian Premier Jacinta Allen is leading the delegation and used the visit to launch the state’s five-year China Strategy. “We want Victoria to become the first port of call for Chinese business to innovate and invest – and the destination of choice for Chines…

Australian National Review - Victoria Spends $43 Million on Campaign to Attract Chinese Tourists and Students

Victorian Premier Jacinta Allan speaks to media during a press conference at Victorian Parliament in Melbourne, Australia, on June 19, 2025. AAP Image/Diego Fedele Victorian Premier Jacinta Allan will spend $43 million on a taxpayer-funded advertising campaign to lure more tourists from China to Victoria. This marks Allan’s third trip to the one-party communist nation and her first as Premier of Victoria. We had a problem loading this article. …