Veracruz coffee growers are not impressed with the government’s instant “Wellness Coffee”

Veracruz coffee growers are not impressed with the government’s instant “Wellness Coffee”

The government’s new Wellness Coffee program is not yet 10 days old and already it is facing opposition. Coffee producers in the state of Veracruz accuse the government of offering below market prices, insist the program will damage the prestige of their product and allege that beans from Brazil are likely being blended into the final product. The instant coffee presentation diminishes the quality and value of Veracruz whole bean coffee, produce…