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VCU professor says new AI ad method can help save businesses time and money

Summary by WRIC
RICHMOND, Va. (WRIC) -- While it can be difficult to develop advertisements that connect easily between bigger brands, small businesses and the average viewer, researchers from Virginia Commonwealth University (VCU) are developing an artificial intelligence (AI) method that can help improve their advertisement reach. César Zamudio, Ph.D., associate professor in the VCU School of Business and a specialist in marketing analytics, said that visual …

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WRIC broke the news in Richmond, United States on Wednesday, April 23, 2025.
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