Vaseline and Ogilvy team up with gamers to fight silent enemy: Blue light exposure

Vaseline and Ogilvy team up with gamers to fight silent enemy: Blue light exposure

Ogilvy Singapore, in partnership with Vaseline, launched an innovative campaign to bring skincare awareness to the gaming community, addressing the often-overlooked dangers of blue light exposure. A Unilever study revealed that 64% of people are unaware of the potential harm of blue light, which can penetrate the skin deeper than UV rays, targets gamers, a demographic particularly susceptible to its effects.

The Science Behind Blue Light Glasses: Do They Work?

In today’s digital world, we spend much time looking at screens — from phones and laptops to TVs and tablets. Due to this, many people are concerned about the effects of blue light on their eyes. One popular solution is blue light glasses. But do they work? Let’s take a closer look. What Is Blue Light? Blue light is a type of light that naturally comes from the sun, but it’s also found in artificial sources like computer screens, smartphones, an…