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Value, Savings and Longevity: Could AI Finally Turn CRM Data into Gold? - Tech
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Value, Savings and Longevity: Could AI Finally Turn CRM Data into Gold? - Tech
It’s everywhere. Workflows, data entry, personalisation, forecasts, lead generation, analytics, and customer journeys. It has the ability, says Infosys, to automate and orchestrate tasks while delivering ‘timely moments of truth’. The AI Business Value Radar report found that sales (24%), marketing (26%) and CRM (24%) systems are currently high priorities for companies who want to invest in AI at scale, coming in not far below IT (38%) and secur…
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