US EditionSurvey: Food quality, value leading change in restaurant preferences
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Restaurant loyalty is quickly eroding, report finds
April 14, 2025 LOS ANGELES–(BUSINESS WIRE)–There is an alarming trend emerging in the fast food and fast-casual restaurant market: diner loyalty to their favorite brands is eroding, according to the 2025 Phygital Index Report released today by Tillster, a leading global provider of unified commerce solutions for restaurants.Restaurants must act quickly to capture diner loyalty and business as economic uncertainty influences diner restaurant choi…
Value Is the New Battleground for Loyalty
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The report found that loyalty is eroding as brands worked hard to offer new…
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