Use historical records to deepen community coverage and find new revenue streams

Use historical records to deepen community coverage and find new revenue streams

When Max Kabat and his wife Maisie Crow were imagining the future of the Big Bend Sentinel, they looked to its past. How could they refresh the brand visually without making a wholesale change? That’s when the newspaper’s nameplate caught their eyes. “It’s sort of beautiful — a vaquero and his horse,” Kabat said. “It was about building a way to make it more modern, but paying homage to what came before us.” They tidied it up and adopted it as th…