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Unrivaled Basketball’s Kirby Porter on Building a Brand That Empowers Female Athletes

Summary by musebyclios.com
Kirby Porter was hired as chief brand officer of Unrivaled last May. Just eight months later, the 3-on-3 women's basketball league's inaugural season tipped-off at Miami's Wayfair Arena on Jan. 17. Porter recalls watching the league's first game. "It was definitely surreal seeing it all happen—the fans being there and people walking in with Unrivaled
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Unrivaled Basketball’s Kirby Porter on Building a Brand That Empowers Female Athletes

Kirby Porter was hired as chief brand officer of Unrivaled last May. Just eight months later, the 3-on-3 women's basketball league's inaugural season tipped-off at Miami's Wayfair Arena on Jan. 17. Porter recalls watching the league's first game. "It was definitely surreal seeing it all happen—the fans being there and people walking in with Unrivaled

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musebyclios.com broke the news in on Tuesday, February 11, 2025.
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