Unprecedented coalition comes together to drive meat-free category growth

Beyond Meat, Quorn & 50+ UK Companies Are Giving Meat-Free Eating A Makeover

5 Mins Read More than 50 brands, organisations, and restaurants have come together for a first-of-its-kind Meat Free Made Easy campaign. In the UK, half of adults want to change the way they eat, either by adding more plants to their diet, or cutting back on meat and dairy. In fact, two in five of them are already doing this, identifying as either flexitarian, pescetarian, vegetarian or vegan. But their belief in the nutritional attributes of pl…

Unprecedented coalition comes together to drive meat-free category growth

In a world-first, category-wide campaign, over 40 of the top meatless brands and organisations in the UK have teamed up to reach the half (51%) of UK adults who plan to change their diets and consume either more plant-based foods (38%) or less meat and dairy (33%). This research was conducted using a nationally representative sample of 2,394 adults – commissioned by Plant Futures, Good Food Institute Europe and HarrisX. The campaign, Meat Free M…