University of Sioux Falls Athletics unveils new logo

University of Sioux Falls Athletics unveils new logo

The look was developed by Mongoose Sports and includes a new primary “USF” and cougar head logo.

USF Athletics Unveils Bold New Look in Department Rebrand - University of Sioux Falls Athletics

SIOUX FALLS, S.D. — University of Sioux Falls Athletics will officially launch a new era with the reveal of a modernized logo and fresh brand identity—a powerful tribute to its hometown pride and competitive spirit. The work was developed by Mongoose Sports out of Erie, Colorado, and includes a new primary "USF" and cougar head logo, along with updates to the classic "USF" and full body cougar. The rebranding will also boast a slightly revised c…