Universal Defying Gravity: ‘Wicked’ Expansions, Explained

Universal Defying Gravity: ‘Wicked’ Expansions, Explained

Universal has been steadily raising the bar. Between Epic Universe’s grand debut and the continued expansion of Nintendo, Potter, and DreamWorks lands, the parks are operating at full throttle. Every move seems calculated. Every corner, optimized. And yet, one of the studio’s biggest active properties—Wicked—still hasn’t been given a permanent attraction. The studio isn’t ignoring the franchise. In fact, it’s doing something far more subtle. Wal…

Universal’s ’Wicked’ Theme Park Plans, Explained : Disney Fanatic

Universal isn’t short on spectacle. With Epic Universe now open and new lands drawing global attention, the parks are busier—and more crowded—than ever. Yet despite the steady expansion, there’s one franchise that seems curiously absent from any long-term plans: Wicked. The musical-turned-blockbuster film raked in box office success and sparked themed activations at multiple Universal parks. Since then, rumors have simmered about something more …