Unilever acquires Wild as ‘strategic addition’ to its personal care portfolio

Unilever, one of the leading consumer goods companies, has announced the acquisition of Wild, the British brand of personal care products known for its commitment to sustainability and innovation in natural deodorants.This operation reinforces Unilever’s strategy of expanding its portfolio with brands focused on well-being and respect for the environment. Unilever’s great commitment to sustainable personal care A purchase that responds to a clea…

Unilever acquires British beauty brand Wild - RetailDetail EU

Unilever has acquired British personal care brand Wild. With its plastic-free and plant-based products and social media marketing, Wild should help the multinational in its focus on premiumisation. Room to expand again Wild was only launched in 2020, but has already become the number one refillable deodorant brand in the United Kingdom. The brand’s premium deodorants, lip balms and hand soaps are made from plant-based ingredients and sold in pla…

Unilever acquires Wild as ‘strategic addition’ to its personal care portfolio

The consumer goods giant has snapped up the UK refillable beauty brand for an undisclosed sum after months of speculation

Wild's 'mission and values remain unchanged' following Unilever acquisition - InternetRetailing

Refillable, natural personal care brand Wild has confirmed its acquisition by Unilever, which the brand says will enable it to access Unilever’s global reach, expertise and resources to enable further expansion and innovation. Launched in 2020, by Charlie Bowes-Lyon and Freddy Ward, Wild aimed to revolutionise the natural deodorant industry with reusable aluminium cases and biodegradable refills. Building on its initial success, Wild expanded it…