Under Armour Launches Compostable Plant-Based Sportswear

Under Armour Launches Compostable Plant-Based Sportswear

Under Armour has launched a collection of fully plant-based athletic wear in collaboration with regenerative fashion company UNLESS.  The limited-edition capsule, unveiled at Milan Design Week earlier this month, features hoodies, t-shirts, and shorts made entirely from regenerative plant-based materials – and they’re even fully compostable.  Each piece is made without synthetics or plastics. Once worn out, the garments can be buried in the eart…

Today, the brand is taking a step beyond the arena and into culture, making a bold statement with the launch of UA ECHO, a shoe that redefines what Under Armour stands for. It's not just about something new, it's about a shift in identity. UA ECHO represents a deep connection with the next generation of athletes and culture makers, especially Gen Z, who see style as an extension of movement and self-expression. Under Armour is stepping outside t…