Ulta Beauty says online shopping habits are changing. Here's how the retailer invests in tech to keep up

Ulta Beauty says online shopping habits are changing. Here's how the retailer invests in tech to keep up

Mike Maresca, chief technology and transformation officer at Ulta Beauty, is coming off the high of completing an IT-led modernization project that cost tens of millions of dollars. Next on his plate is expanding the company's adoption of artificial intelligence, including agentic AI. “We had to really rethink and modernize our core systems,” says Maresca. “We believe it is powering the omnichannel retailer that we want to be, particularly as we…