US EditionUK Shoppers Waste £3bn a Year in Forgotten Supermarket Loyalty Points
More than 25% of loyalty points go unspent due to slow rewards and expiring points, causing UK shoppers to lose £3 billion annually, Antavo reports.
- Antavo's Global Customer Loyalty Report 2026 found more than a quarter of loyalty points go unspent and one in 10 expire, costing UK shoppers £3bn annually.
- Survey data show respondents cite friction, lack of convenience, and weak personalisation in loyalty program features, with almost half saying rewards take too long to earn and many frustrated by expiring or unattractive points.
- Participation metrics show 43.2% of consumers are more likely to join loyalty programs, with 81.8% using promotions monthly, and the report warns friction is the enemy of loyalty.
- The report warns unused points act like a 'hidden tax' on busy consumers, and customers may leave while retailers offering tailored loyalty experiences see strong returns.
- Looking ahead, loyalty program participants value retention with 31.3% more likely to stay, while shoppers demand convenient access via mobile apps and digital loyalty cards .
38 Articles
38 Articles
Daily Post
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Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! UK consumers are missing out on an estimated £3 billion in savings annually, as more than a quarter of shoppers’ loyalty points go unspent, and over one in ten are left to expire, new research reveals. Despite this, 41.7% of consumers take advantage of promotions every time they shop, and 81.8% use them at l…
More than a quarter of loyalty points go unspent, says new research
Over a quarter (26.2%) of UK loyalty points go unused, and 11.9% of points expire unspent, according to the Antavo Global Customer Loyalty Report 2026. The research found consumers lose out on up to £3 billion worth of savings per year, despite the fact 68.6% of shoppers said promotions influence their buying behaviour and 41% use promotions almost every time they shop. The figures come as the cost of living ranked highest among Britons’ worries…
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