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UK retail sales unexpectedly rise 1.0% in June

Warm weather and the soccer World Cup lifted demand for air conditioners, fans and televisions, while sales beat economists’ forecasts by 0.7 percentage points.

  • The Office for National Statistics reported on Friday that UK retail sales volumes rose 1% in June, beating economists' forecasts for a 0.3% fall and reaching 4.2% higher year-on-year.
  • Hot weather and summer discounting drove the rebound, with retailers reporting strong demand for outdoor products, air conditioning, and clothing as the Fifa World Cup also spurred consumer spending.
  • Online shopping rebounded to a five-year high, with the proportion of digital sales reaching its highest level since spring 2021 when coronavirus restrictions ended, according to the ONS.
  • Sports merchandise sales surged, with the ONS noting increased alcohol and tobacco purchases amid early Fifa World Cup matches, adding momentum to the broader recovery.
  • Between April and June, the ONS said retail sales rose 0.6% quarterly, with senior statistician Hannah Finselbach noting internet retailers performed especially well due to promotions and warm weather demand.
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Reuters broke the news in London, United Kingdom on Friday, July 24, 2026.
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