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UK grocery inflation eases further, says Worldpanel

Worldpanel by Numerator said 31.3% of UK grocery sales used promotions as supermarket competition and shopper resistance helped slow inflation to 2.1%.

  • Figures released Tuesday show grocery price inflation in Britain eased to 2.1% in the four weeks to August 9, marking the lowest rate since October 2024, according to Worldpanel and Numerator.
  • Households actively sought to reduce grocery bills, with 31.3% of sales involving a discount—the highest level recorded this year—as shoppers increasingly relied on promotions to keep costs down.
  • Summer heatwaves significantly shifted purchasing habits, driving sales of chilled finger foods up 15.2% and ice cream by 26.1%, while 13% of evening meals were delayed until after 8pm.
  • Online grocer Ocado recorded the sector's fastest sales growth at 13.1%, while Sainsbury sales rose 3.5% among major traditional chains, illustrating intense competitive pressure reshaping market share.
  • Prime Minister Andy Burnham continues to address living costs as data shows 39% of shoppers feel financially comfortable, although 20% report they are still struggling with expenses.
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WTVB broke the news on Tuesday, August 18, 2026.
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