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UFC's first Paramount+ fight card averages nearly 5 million views

UFC 324 from Las Vegas on Saturday averaged 4.96 million viewers on Paramount+, making it the platform's largest exclusive live event to date, according to Adobe Analytics.
The UFC struck an exclusive deal with Paramount worth $7.7 billion, shifting distribution from ESPN and removing pay-per-view fees for U.S. and Latin America viewers.
The card reached 7.18 million global households, Paramount Global reported, and UFC 324 peaked at 5.93M concurrent streams using Nielsen and Adobe Analytics data.
Measurement firms say the card's household reach topped nearly a decade of events, though methodology matters, as Adobe Analytics and Nielsen noted figures exclude co-viewing and delayed viewing.
Justin Gaethje's victory positions him to challenge Ilia Topuria in 2026, with UFC 325 from Sydney on Jan. 31 and Paramount+ offering preliminary fights at no extra cost in Australia.

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