UC Berkeley Researchers Reveal 'Olo,' a Color Beyond Human Vision

A group of researchers say they have discovered a new color – by injecting laser beams into the eyes.

Scientists Claim They've Discovered a New Color in the World—And the Internet Is SHOCKED

A group of researchers in the United States recently conducted a study, where they discovered a new color called Olo. Here's what we know.

A New Hue of Green? Scientists in California say they've found one

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color?

'Impossible colours' you CAN'T see as scientists discover mystery new hue 'Olo'

THE world is full of colour – but there’s more than what meets the human eye. There is an untold number of “impossible colours” that humans can’t see or even imagine. GettyThe mantis shrimp is king of the colour wheel, detecting ten times more colour than a human[/caption] Fong et al., Sci. Adv., 2025The closest representation to the new colour “Olo”[/caption] Earlier this week, researchers at the University of California, Berkeley, and the Univ…

It's called "ol" and it's different from all the others, assuming it's really a color.

Scientists claim to have discovered a new color. The dilemma? The color can only be experienced, not seen.