US EditionUber to Pilot Women-Only Ride Matching in Three US Cities
LOS ANGELES COUNTY, CALIFORNIA, JUL 23 – Uber's Women Preference feature pilots in three U.S. cities, aiming to improve safety and choice as 20% of U.S. drivers are female, the company said.
- On Wednesday, Uber announced that the Women Preference setting will pilot next month in Detroit, Los Angeles, and San Francisco, enabling women riders and drivers to match based on gender preferences.
- Six years ago, Uber launched the Women Rider Preference feature in Saudi Arabia, which expanded to 40 countries, completing over 100 million trips and receiving an overwhelmingly positive response.
- With the new setting, female riders can request an on-demand trip or reserve in advance, and women drivers can enable women rider preference, with Uber stating riders can opt for another ride if wait times are long.
- In a statement, Uber's vice president of operations, Camiel Irving, said that many women riders want the option to match with women, while Uber added safety features like trip tracking and reporting options.
- At the Techcrunch event in San Francisco, Uber's Women Preferences feature could help attract more users on both rider and driver sides, with sexual assault incidents dropping since 2017, according to the event report.
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'Illegal discrimination': Uber hurts the fragile-male ego after announcing women can opt out of male drivers
Uber is rolling out a new feature in the United States that will let women drivers and riders choose to avoid being paired with men. The ride-sharing company confirmed that starting next month, it will launch its “Women Preferences” features across the country. Women riders will be able to request drivers with the same gender identity, and women drivers will be able to do the same for riders. The announcement has sparked mixed reactions on socia…
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Leaning Left22Leaning Right13Center54Last UpdatedBias Distribution61% Center
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- 61% of the sources are Center
61% Center
L 25%
C 61%
15%
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