There Is No Left and Right Anymore. There Is Only Twix.

There Is No Left and Right Anymore. There Is Only Twix.

The Mars candy bar ditches Left Twix vs. Right Twix message to embrace a new brand identity.

Twix ditches left-right divide for new brand position around unity – RetailWit

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

Twix campaign embraces unity, mashups, and maximalist lifestyle to appeal to a younger audience

Twix’s new global brand platform, ‘Two is more than one’ is celebrating the “joy” of having it all – the idea of ‘and’ for the brand that is both a cookie and candy bar, chocolate and caramel, crunchy and chewy. Created in partnership with Team OMC’s adam&eveDDB, ‘Two is more than one’ evolves the Twix brand

Twix debuts ‘Two is More Than One’ campaign - Mobile Marketing Magazine

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) investment in the brand. The 360-marketing campaign, created by Adam&EveDDB will span out-of-home, TV, social media, and PR channels in 75 global markets, including the UK, USA, and Germany. Mars chief branding officer, Rankin Carroll, said: “At Mars our teams work eve…

Fresh consumption giant Mars misses the chocolate bar Twix worldwide with the saying "Two is more than one" a fresh paint. Instead of the decision between the left or right bar as in the past, the idea to have everything should be the center of attention. With a "unifying narrative" you aim especially at younger customers. mars.com, horizon.net (€) (Photo: Mars)

Twix launches global brand platform

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice. The global campaign, running across 75 markets,… This story continues at Twix launches global brand platform Or just read more coverage at Talking Retail