Stanley 1913 Reveals Limited-Edition Post Malone Collection; Hydro Flask Brings Back a Sold-Out Fave
- Stanley 1913 announced its limited-edition Post Malone collection launching on June 16, 2025, with a preview on June 6.
- The collection follows Stanley's earlier celebrity collaborations starting in 2023, driven by a brand strategy to reach new audiences like women and Gen Zers.
- The product line includes items such as a metal lunchbox, flask, mug, cooler, pint-sized beer cup, and a Quencher tumbler with recycled stainless steel and vacuum insulation.
- Stanley’s sales soared from $73 million in 2019 to $750 million in 2023, largely due to the viral success of the Stanley Cup tumbler, with Chief Brand Officer Kate Ridley leading growth plans.
- This collection supports Stanley’s transformation into a premium lifestyle brand and signals continued celebrity partnerships focusing on sports and fashion.
25 Articles
25 Articles
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Stanley 1913 reveals limited-edition Post Malone collection; Hydro Flask brings back a sold-out fave
The highly anticipated Stanley 1913 x Post Malone collab has finally been revealed. Designed by Post Malone, the collection is an ode to camo and taking your drinks to-go.
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