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Stanley 1913 Reveals Limited-Edition Post Malone Collection; Hydro Flask Brings Back a Sold-Out Fave

  • Stanley 1913 announced its limited-edition Post Malone collection launching on June 16, 2025, with a preview on June 6.
  • The collection follows Stanley's earlier celebrity collaborations starting in 2023, driven by a brand strategy to reach new audiences like women and Gen Zers.
  • The product line includes items such as a metal lunchbox, flask, mug, cooler, pint-sized beer cup, and a Quencher tumbler with recycled stainless steel and vacuum insulation.
  • Stanley’s sales soared from $73 million in 2019 to $750 million in 2023, largely due to the viral success of the Stanley Cup tumbler, with Chief Brand Officer Kate Ridley leading growth plans.
  • This collection supports Stanley’s transformation into a premium lifestyle brand and signals continued celebrity partnerships focusing on sports and fashion.
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World News broke the news in United States on Monday, June 9, 2025.
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