Twice the Story, None from the Camera? Fujifilm’s Missed Opportunity with the X-Half Concept Video - Y.M.Cinema Magazine

Twice the Story, None from the Camera? Fujifilm’s Missed Opportunity with the X-Half Concept Video - Y.M.Cinema Magazine

Fujifilm recently dropped a beautifully shot teaser titled “Half the Size, Twice the Story” — a concept video heralding the arrival of its upcoming X-Half camera, a radical new take on vertical photography with a cinematic edge. While the visuals are stunning and the atmosphere immersive, there’s a detail in the fine print that’s left a portion of the audience disappointed — the video wasn’t shot on the X-Half. It was shot on the GFX100 II, Fuji…