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ITV Says Sky Talks Continue as It Beats 2025 Profit Expectations

ITV’s 2025 profits beat forecasts due to strong growth in studios and streaming, with advertising revenue decline less severe than expected, the company said.

  • On Thursday, ITV reported full-year results to Dec. 31, 2025, that beat forecasts, driven by strong ITV Studios and ITVX growth, while ITV confirmed ongoing talks with Sky.
  • Two-Thirds of ITV's revenues now come from ITV Studios and its digital Media & Entertainment business, amid speculation fueled by the $8 billion Banijay–All3Media merger.
  • The studios arm posted revenue up 5% to �2.13B, with external revenue rising 10%, and streaming accounting for 28% of studios' revenue, while digital advertising grew 12% to �540 million.
  • On Thursday, ITV reported profit of £534 million, ahead of a £511 million consensus, on broadly flat group revenue of £4.121 billion, with Q1 2026 ad down around 2%.
  • ITV Studios is on track for revenue growth in 2026, with adjusted EBITA margin at the lower end of 13% to 15%, while ITVX has recouped its entire investment four years early.
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ITV remains in talks over Sky TV deal as profits slip

The UK TV giant first confirmed talks in November but said on Thursday there was still ‘no certainty’ over an agreement.

·London, United Kingdom
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The Hollywood Reporter broke the news in Los Angeles, United States on Thursday, March 5, 2026.
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