TV networks want in on your 'watercooler moment.' In fact, they're trying to re-create it

TV networks want in on your 'watercooler moment.' In fact, they're trying to re-create it

All of the nominees for short-form nonfiction or reality series at this year's Emmys break down episodes of popular shows. Inside the rise of the network-made explainer.

How TV Networks Are Now Trying To Control The Watercooler Moment

Hosting their own podcasts and making-of series, networks “try to anticipate what beats from the episode people will be talking about and then … dive in.” But there’s a lot of marketing mixed into the content sauce. – Los Angeles Times (MSN)