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TV-focused YouTube update brings AI upscaling, shopping QR codes
YouTube's TV app updates include AI upscaling from SD to HD, QR codes for shopping in tagged videos, and a 45% rise in channels earning six-figure revenue from TV viewership.
- On October 27, YouTube unveiled new TV-app features that add QR shopping codes and AI-driven upscaling to improve television viewing at the TechCrunch event, San Francisco.
- To capture growing TV audiences, YouTube says shopping-oriented videos totaled 35 billion hours and channels earning more than $100,000 rose 45% over the past year.
- YouTube will start automatically upscaling 240p–720p uploads using Super Resolution, preserving originals and allowing creators to opt out of enhancements.
- Homepage previews will become immersive with a new Shows format, while Thumbnails upload limits rise to 50MB and contextual search on TV prioritizes channel videos, YouTube says.
- In the near future, YouTube plans to extend 4K upscaling and test QR shopping codes with timed product tags, though effectiveness is still to be determined.
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YouTube rolls out AI upscaling and higher-res thumbnails to cater to couch viewers
Kurt Wilms, senior director of product management for YouTube on TV, said the new feature will initially work to convert SD videos into HD quality. Eventually, he said, the tech will support resolutions up to 4K.Read Entire Article
Coverage Details
Total News Sources25
Leaning Left6Leaning Right2Center6Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
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