US EditionTurning Words Into Agreements
Summary by Xavi Bové
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How many times have you gone without a response? Even from the right contact? Many WhatsApp messages, emails, and sales presentations go unread. It's frustrating, especially after so much effort. What's going on? We focus on what we say, but not on what they hear. That sponsorship manager? She's answering emails, listening to an audio recording, talking to a colleague, and thinking about dinner with friends. People don't read every word, they sc…
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